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Creating Response

Creating Response

With its claim "Creating Response", Swiss Direct Marketing AG stands for the development and implementation of pioneering multichannel direct marketing campaigns. The combination of classic print direct marketing and online media creates innovative and remarkable communication solutions that generate above-average response. A passion for quality and the ongoing quest for excellence allows the company to professionally implement campaigns while safeguarding its leadership position in multichannel direct marketing provider through permanent innovation.

Product range and services

  • Multichannel direct marketing campaigns (concept, data management, implementation)
  • Address formatting
  • Print products (self-mailers, enveloped mailings)
  • Online products (newsletters, e-mail marketing, mobile marketing, landing pages, social media marketing)
  • Personalization (continuous feed laser, digital color, and inkjet printing, QR codes, etc.)
  • Conversion/finishing (folding and plow folding, dispensing of 2- and 3-dimensional products, application of flap adhesive on integrated envelopes, punching of windows and cutouts, pick and place, etc.)
  • Lettershop (cutting, folding, dispensing, enveloping of up to 8 enclosures from C6 to B5, etc.) incl. postal distribution
  • Response handling

Direct Marketing business

Campaign solutions
As a modern full-service provider, Swiss Direct Marketing AG develops innovative strategies and concepts with advertising impact based on the successful combination of classic print products – such as mailings or response elements – and online measures such as newsletters or landing pages – to achieve a multiplication effect that generates above-average response rates.

Personalization
All test and image personalization approaches can be produced quickly and conveniently. After all, direct marketing activities work best if they are surprising and communicate directly with the recipient. Personalized advertising can produce up to 30% better response results. Swiss Direct Marketing AG is the leading provider of personalized and individualized multichannel direct marketing measures.

Selfmailers
Selfmailers are clever, versatile and innovative advertising media. They are produced and personalized on special machines in a single pass and integrate all elements such as letters, pamphlets, reply coupons, etc. without requiring a separate envelope.

Mobile marketing
The still growing acceptance of smartphones creates enormous potential for mobile marketing, a tool that is becoming more and more important as a corporate advertising platform. With responsive web design, landing pages can be programmed in such a way that they will fit any end-user device format. 

Response products
Folded leaflets and brochure covers with integrated response elements. The response products are produced on special-purpose machines. In a single pass, they are affixed, provided with an Optifix self-adhesive strip, gummed, perforated, and cut to the final format. The key feature here is the integrated response element in the form of a card or reply envelope.

Newsletters
The digital newsletter is the modern and efficient format of the classic customer periodical. Because of its attractive cost-benefit ratio, it is recommended as a particularly effective customer loyalty building instrument. Based on your corporate design, Swiss Direct Marketing can develop an attractive and well-researched newsletter that will perceptibly improve your revenues.

Wipf Holding AG | Wildischachen | 5201 Brugg | Switzerland | info@wipfgruppe.ch